A PROFITABLE EMAIL LIST IS A GREAT ASSET IN YOUR BUSINESS…..
A SALEABLE ASSET
Most people think that it is to make money, and it is as well, but the most important part of growing an email list is adding to the longevity of the business.
There are two issues with growing a business that makes earning a profit in a business very hard to do:
Selling To Cold Customers
This is by far the hardest way to sell your products or services as the customers don’t know you and at this point probably don’t trust you unless you can show some proof of success through testimonials or ratings.
The Cost Of Marketing
Unpaid marketing will help you make sales but not to the extent that paid marketing will, if both are implemented correctly. If you have a database that you can sell to, your cost of marketing is virtually nil, therefore giving you a higher profit.
These two factors alone give cause to build a database so that you:
You will get 80% of your business
from 20% of your clients?
Kaye Dennan has had over 30 years as a small business owner, many of those as a home business owner. The last eleven of those years have been as an internet marketer. With this combination of experience Kaye is uniquely equipped to help home business owners set up their business, set up their website and market online.